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November 17th, 2012Birds of a Feather
April 30th, 2013
Ahh, May: not only do we finally have some springy weather (this is Ithaca, though, so keep your fingers crossed until July), we’re also thrilled to see the full Petrunia Spring 2013 line in the store and selling well! If you’re a regular, you’ve probably already been accosted by an excited staff member eager to explain the history and philosophy of the line, but if you’d like a refresher, check out the blog post for the Petrunia launch party back in September. Most of the styles worn by the gorgeous local models who walked in our runway show, including the adorable blue stripe button dress, are on sale in our store and online.
But today we want to highlight one particular print that exemplifies what’s special about Petrunia. It came into the store on a 70s dress that had seen better days, and its color scheme of tan, beige, and khaki wasn’t doing it any favors. But something about the whimsical print of overlapping birdcages jumped out at us.
 That print, now sharpened into pen-and-ink-style black lines with sky-blue highlights, is the centerpiece of three Petrunia designs: a crisp shirt-dress with sky-blue belt and collar, a sweet sundress with oversized pockets, and a full-skirted dress with a soft navy t-shirt-style bodice (the Grace dress, not pictured here). Each of them shows off this darling print in a completely different way — just one illustration (pun intended, I’m afraid) of how Petrunia gives new life to lost gems of vintage fashion.
Spring is Around the Corner!
March 6th, 2013The groundhog did say we would be getting an early spring this year… So we are living in hope that here in Ithaca colorful pastels and fun florals will be able to be worn any day now! We have started to brighten up the store for season change. With help from our friend and designer, Darrel, the store has been spruced up with a coat of  yellow paint, and fresh spring inspired displays.





Be sure to drop by the store soon to start planning your spring wardrobe!
Valentine’s at Petrune
January 29th, 2013Trust us, we’ve heard the anti-Valentine’s Day backlash. “It forces people to buy things to prove their love!” “It makes single people feel bad!” “It’s a really terrible movie!” We don’t disagree with any of those points. (I mean, Valentine’s Day has an 18% rating on RottenTomatoes.) But hear us out: it’s February. It’s cold and gray outside, and if you’re like us, you’ve been hibernating in a giant coat and/or blanket since the day after New Year’s.
While it’s tempting not to emerge until May, we think it’s worth considering another winter strategy: don’t underestimate the mood-boosting powers of wearing something pretty like a lacy bra, cute boots, or a sparkly necklace that makes you feel like Liz Taylor. Not for anybody else’s benefit, mind you (although if you have a significant other you can expect their enthusiastic support). No one has to know you’re wearing a silk slip for it to feel amazing against your skin, and make that walk to the bus stop just a little more glamorous.
With that in mind, we have a few humble suggestions: we now carry Coobie bras, which are supportive, affordable, and cute—like a cross between a bralette and a less-restrictive sports bra. They’re one-size-fits-most and come in a rainbow of colors, so there’s something for everyone, whether you want invisible support or a pop of color under a sheer top.

Then there’s Honeydew, whose black lace and sheer pink camis, bralettes, and hipsters undies are definitely sexy, while still being comfy enough for everyday wear.

Nothing glams up a winter sweater like a long pendant necklace! This arrowhead probably isn’t Cupid’s, but it’s guaranteed to turn heads all the same. The jigsaw piece is inscribed “You Complete Me,” perfect for fans of puzzles OR Jerry Maguire. And the rest of these necklaces are equally irresistible.

Finally, when bright reds and pinks start popping up everywhere, rather than sighing about how they clash, consider them a signal that it’s time to start alternating those winter browns and grays with neons, jewel tones, or pastels. You’ll be surprised how a drab day brightens up when you’re wearing an emerald-green coat, or purple tights, or a bright red blazer—all of which, coincidentally, are in the store right now. And our very own Petrunia label features date-night-ready dresses in very Valentine colors of red and black!

Welcome Back Students Sale!
January 18th, 2013We are so excited Ithaca College and Cornell students are on their way back to good ol’ Ithaca, New York! So excited even… We are having a sale this weekend to celebrate!
On Saturday, January 19th, and Sunday, January 20th, all Petrune and Petrunia items in the store are 25% off! In addition all records are $2 or less! Everything, new and old, is on sale!

We’ll be open tomorrow 11am-7pm and Sunday 12-5pm! Make a Petrune trip part of your weekend plans!















